Google Shopping Management

Google Shopping – A Comprehensive Shopping Solution

Name: Adaptify
Brand: Adaptify
Rating: 4.8 (78 reviews)

The growing popularity of online shopping brings many retailers in the Ecommerce business. The more the competition, the difficult it becomes to sell your product. There are many business growth strategies that help grow Ecommerce businesses. However, the one strategy that is the most beneficial for expanding Ecommerce businesses in today’s time is Google Shopping.

What is Google Shopping?

When you look up for a particular product on Google, you can see conspicuous boxes displaying the image, price, and vendor of that product. These boxes appear on the top of the search results. Though it looks similar to an online store, Google Shopping is an advertising opportunity offered to the Ecommerce retailers by the search engine to make their product visible right on the top of the search engine list.

Google Shopping displays images and prices of products from different vendors, allowing the consumers to make comparisons easily. It offers business owners the opportunity to reach out to shoppers who have already made the decision of buying a particular product.

How Can We Help?

If you are an Ecommerce business looking to increase your click-through rates or conversion rates, you must consider setting up a Google Shopping ad campaign.

We at Adaptify, know the importance of including Google Shopping ad campaigns in your marketing strategy, and offer the service of designing customised Google Shopping plan for your business. Our team in Melbourne, Australia is a team of experts that are dedicated to creating effective Google Shopping ad campaigns that can draw customers to your site and encourage them to make a purchase.

Ideal For All Ecommerce Retailers

No matter what business you are in – clothing, cosmetic, or electronic, you can count on Google Shopping ad setup for the growth of your business. No business can expand only on the basis of the deals it provides or the quality products it sells; there’s always the need for the right eCommerce marketing strategy. With careful, effective planning, our experts will ensure your products come up in the right searches, thus increasing the chances of conversions.

How We Manage Google Shopping Ads?

Getting control of your product listing is important and to do, so we perform data analysis of your product, make use of premium automation software, and employ our expertise in the field.

Google Shopping Management requires plenty of effort and here’s what we do for it.

Feed Optimisation

Every time a customer types a product name in the search bar, Google looks up its Merchant Centre database to find the products that match the search. This is why it is important to have your feed optimised always. We put in a lot of effort in data feed optimisation as it helps in increasing the visibility of your product on Google Shopping. We pay special attention to titles and categorisation of products to make them appear on relevant searches.

Bid Strategy Optimisation

Adaptify team of experts know how to adjust bids to give more budget to product segments or campaigns that are getting in more profit. Our aim is to help our clients reduce their spends on non-converting listings, instead invest more money on high-converting product listings ads.

Wise Audience Targeting Strategy

Every business has customers who already know about it. With our expertise and experience in the audience targeting field, we implement product-level targeting strategies that attract customers that are more likely to make a purchase. With the customer data you have available, we aim at creating hyper-targeted audience segments for your Google Shopping ads.

Monitoring and Reporting

Once we have implemented the Google Shopping ad campaign on your behalf, our next step is to begin tracking and reporting. Along with the regular reporting, we pay attention to conversion tracking and attribution modelling. Our aim is to keep our client’s well-informed regarding all the data, so you can find all the facts and figures in our reports.

Benefits Our Clients Enjoy

Google Shopping ads, when managed correctly can get you many benefits including:

Generate traffic: Google is a popular search engine used by millions of people worldwide. Having your product listed on Google Shopping can direct plenty of traffic to your website.
Better leads: Since Google Shopping shows relevant products to the customers, the chances of them making a purchase increases. If your product is correctly listed on Google Shopping ads, you can expect better leads.
Increased Visibility: Once your ads are listed on Google Shopping, they will show in every relevant search. This means your ad will appear every time a consumer types the name of the product, thus increasing the visibility of your listing.

Our clients not get only profit from Google Shopping ads, but also our other services like Google AdWords, Retargeting marketing, PPC & more.

Google Shopping Agency in Melbourne

If you want an experienced and trustworthy agency in Melbourne, Australia to manage Google Shopping on behalf of your business, then you must come to us. Call us on 1300 423 566 and discuss your requirements today.

Looking for a digital marketing solution? Let's chat.

Killer branding and design can be the difference between attracting great customers and getting lost in the crowd. Through the use of photography, video and custom design, we can help give your brand a voice and a face in a fiercely competitive market.

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Melbourne

G.03 582 Swan Street,
Burnley,
VIC 3121

Geelong

6A East,
33 Mackey Street,
North Geelong VIC 3215

Sydney

Suite 902, Level 9, 17
Castlereagh Street,
Sydney NSW 2000

Gold Coast

Suite 10, Level 1, 35-39 Scarborough Street, Southport, 4215 QLD

Brisbane

Suite 1A Level 6/116 Adelaide St, Brisbane City QLD 4000

Adelaide

Levels 24, Westpac House, 91 King William Street, Adelaide SA 5000

Google Rating

4.3

Adaptify Digital

4.3

review us on See all reviews

Sarah Sutton

1677585735

Great service provided by Adaptify.

Ishrat jahan

1600663966

It's been a pleasure working with the team at Adaptify. They were very helpful and cooperative to help build our website. Look forward to working with them again.

Carly Heath

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Great, responsive , professional service supplied by these guys from start to finish.Nothing was too much trouble for them.They guide our Business through every step of the way and came up with really creative ways to promote our business.Highly recommend . Thanks Cameron Heath Plumbing Pty Ltd.

Karen Cardillo

1596585072

Adaptify team are really accommodating and willing to simplify the process and language used when communicating with us. The outcome has been the collaborative building of a great website for our business, enabling ease of access for our community. Thanks Adaptify!

Ryan Taylor

1593956615

We have been with multiple companies all offering the same thing and never really understood the ins and outs of what we where gaining... when we moved to Adaptify we didn’t set our expectations to high but we quickly formed a good relationship with our account manager Joshua Trytell.Josh has changed our outlook on SEO companies and really spent the time to walk through all the aspects of what our goals are and the most logical and realistic path to achieve them.I have and will continue to personally recommend Josh to anyone looking for a trustworthy and down to earth account Manager.

Melbourne Copper

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This company really helped us how to advertise our Google AdWords and SEO, it’s been 2 years they handle our advertising and marketing I really appreciate Joshua for giving us the top spot in google he did what he promised thumbs up guys👍

Paul Cederman

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After trying to self manage my sites and SEO for over a year with foreign independent service providers, and spending far too much money in the process, I finally caved in and went to a developed and professional local all-in-one service provider. Adaptify tailored a package for my complete needs and this was definitely the best business choice I have made in regards to finally getting results, not having to follow up or manage a thing, and spending less than I originally was doing it myself.

Daniela Gazzard

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Fantastic service and very easy to deal with. My business has exceeded in the last year due to the team continuously updating information and tweaking our company profile

Vivek Raghavan

1554964411

I am a small business owner based in Brisbane who was approached by Adaptify for marketing. Being a business owner and vested my time in running the business, marketing was on the back burner. I knew, I had to vest time into marketing, but lacked the know how. Adaptify signed us up and we have not looked back.Initially they managed only our SEO and then we added Social Media Marketing and now we are working on conversation based marketing including New Website, Social Medial, Adworks, SEO and remarketing.It is daunting for you think about achieving a automated process for your marketing. Adaptify has made that possible for us. They do have hands on approach, required skill set and experience.I want to also acknowledge the people ( Varun, Kevin, Jennifer, Daniel , Andrew, Agostina )that have made it possible for us to move ahead and improve our conversations . Highly recommend Adaptify to any business Big or Small.

Able Storage

1540166580

Fantastic web designers who really listen to customer objectives and can deliver excellent results !

Shelley Sansby

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We've had brilliant results since using Adaptify for our email marketing. Great feedback from our current clients and prospects, and my brand awareness has easily doubled. I highly recommend Alexandra and the team at Adaptify.

Simon

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Over the years Adaptify has given us great digital strategy advice. The team developed a couple of fantastic websites and greatly helped with targeting our overall business whereby we receive well matched online inquiries. I highly recommend them.

Ornate Dental Clinic

1537445458

I’ve been with Adaptify Digital for well over a year and in that time, they have developed and implemented an SEO strategy that has overhauled my online business. Massive thanks to Varun and his team. I highly recommend Adaptify!

Coffex Coffee

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We've been working together with Adaptify for 2 years now and they have provided nothing but top notch professional services.Beginning with designing our new website, which had to fit together in conjunction to our web store and working their way to implementing our digital content strategy, SEO & SEM work. They have been a pleasure to deal with and are great at what they do!

Forklift Licences

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At last we have found a team that is both professional and results orientated. Adaptify has given us great digital strategy advice, the team has helped to improve our business. We can now concentrate on delivering and improving our service knowing that our e-commerce is in safe hands. Thank you to all the team at Adaptify, you dovetail perfectly with our team, and business.

Charanpreet Singh Bhullar

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I built a website for my Immigration business from Adam at Adaptify and then got them to do my SEO and social media as well. I had been with other providers before but never got any results but as soon as my website went live I started getting lots of phone calls and email contact forms from new customers.Almost 3 years down, I am happy to recommend Adaptify Digital to anyone who is looking for a good digital marketing company. Thanks you for educating me about SEo and social media. I am happy with the business you have brought to me over the years.

Lyna Nguyen

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Adaptify was referred to me by a friend who also had a fantastic experience and I am really glad I went ahead with them.It was an exciting journey to see it all come together I must say. I engaged them to build an ecommerce website with Myob integration and POS. It was a long and a complex process as I had to move away from my previous website that was quite old and had a lot of custom elements in it and was built on a different platform. Jennifer was really helpful, she helped me organise my products & other information and guided me throughout the process.I also used their copywriting and content production service (product photos and videos). I was going to do it myself but these guys had so many different ideas for how can I showcase my product & brand better so I decided to have it done by them and it was a good choice. My time was better spent organising my stock getting ready for the new website launch.I think the highlight was that Adaptify team could guide me and be proactive about the best ways to do things as opposed to waiting for me to tell them what to do which is an experience I had with another company before. This is really really valuable to have someone experienced guide you.I just came back from the holiday and am now ready to get started with marketing with them.

Gabriel

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Passionate people giving it their all when it comes to creative digital strategies, thoughtful processes specific to the client, and their particular business and industry. Highly recommend for all your digital marketing needs, website developments, designs and social strategy!

Kim Kirstine

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Robert Charbine

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I am happy with the service especially from Varun. I had my new website launched in Jan18. I am now already on page 1 in my region. Thanks Varun for your great support.

gabatwa

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Excellent website design, SEO results and social media marketing for my business. Couldn't be happier with the amazing results.

Suresh Birmann

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Ashutosh Jaiswal

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Jenny Loten

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Great team of expert web designers would highly recommend.

Chair DfGAL

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Working with the team at Belong Digital was an absolute pleasure. The process was slick and seamless and we love the finished product!

Alana Harrop

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Belong Digital provide a really fantastic service, the web team developed a great website and are driving my digital marketing forward.

Jonathan Meele

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I asked Adam to make me a website with little to no idea of what I wanted, and he made it all perfect. Couldn't have asked for a better website. Thank you Adam.

Steve G

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Highly satisfied with Belong Digital, who successfully achieved SEO rankings for my business. Would like to thank Adam for his service, great communication and for his team being able to deliver new leads for my company.

Dom Dom

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Belong Digital has given us great digital strategy advice, the web team developed a great website and helped to improve our business. Highly recommended. Thanks.

sonia wilkie

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I am so impressed with this company. I had an amazing experience with them. They dealt with me very professional. Explained everything clearly, great communication. The websites they deliver are very professional. I am so amazed with their work. Great work!!!