A typical eCommerce website facilitates the sale of products or services via a digital transaction. eCommerce websites usually utilise an online payment service, such as WooCommerce, Shopify, BigCommerce, Magento, PayPal or Google Wallet.
eCommerce is a vital component of the digital marketing strategy that many small businesses follow to achieve success. Having a smart marketing plan that has been customised to your business’s requirements is important, as your online presence is meant to generate leads and sales.
Let’s think about this from a traditional brick and mortar perspective. When you go window shopping at the mall or plaza, for instance, the products are clearly on display. There are also attention-grabbing signs that encourage shoppers to spend their coin and experience from the front of the store to the checkout aisle is usually a streamlined, easy-to-follow experience. Well, you can argue that these factors also apply to the digital space. You want your products to be seen and you want the transaction to be as easy as possible. By investing in a professional eCommerce agency like Adaptify you are already one step ahead in your journey to dominate in online sales.